Take Advantage Of The Mobile Marketing Explosion
First of all, just what is Mobile Marketing? Since it is a relatively new phenomena, there does not appear to be any one single universally accepted definition. The definition of is evolving. However, if you happen to be one of those that thinks Mobile Marketing is grocery shopping at a drive thru, let’s see if we can narrow it down a little better for you.
What Is Marketing?
To begin to understand Mobile Marketing, we need to first understand what Marketing is? It is common to hear someone say, “I’m in Marketing” or a college student say “I’m a Marketing major” or I got my degree in “Marketing”.
To the outsider, these one word references seem to imply that Marketing is a singular entity. In reality, Marketing is a complex set of numerous processes that include for example creation, communication, and delivery of value to customers. Underlying these processes are strategies for implementation which is also a part of Marketing. In addition, Marketing is used for managing customer relations. This includes customer identification, customer satisfaction, and customer retention.
In order to fully benefit from marketing strategies, a business needs to shift from focusing on the production of goods and services to the identification of its’ customers perceived needs and wants as the method of remaining profitable. By engaging in the marketing process an organization identifies the perceived needs and wants of a target market and then tries to satisfy them more efficiently that its’ competitors.
Mobile Marketing Is A Subset Of The Marketing Process
Broadly speaking, Mobile Marketing is a subset of the marketing process. This subset includes all of the marketing processes that allow businesses to have a relevant, interactive exchange with their customers via a mobile device or network.
Now that we have given a working definition for Mobile Marketing, how is it important to your business? For starters, all current statistical trends indicate that Mobile Marketing will become bigger than television, radio, and the PC – combined! Unless your target market is in prison or made up of individuals whose religious beliefs ban the use of electronic devices, it is made up of a large percentage of individuals who own mobile devices. That percentage is growing larger and larger every day.
Just a few amazing Mobile Marketing statistics are:
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Your Customers Use Mobile Devices Every Day
Of the 6.8 billion people on earth, 5.1 billion (75%) own cell phones. (Ref-Mobile Marketing Association Asia)
- In the U.S. 91% of all citizens have their own mobile device with them 24/7. (Ref-Morgan Stanley)
- Mobile phones outnumber televisions worldwide. (Ref-Jupiter)
- The average time to respond to a text is 90 seconds. (Ref-CTIA.org)
- Mobile coupons are redeemed 10 times more than regular coupons. (Ref-Borrell Associates)
- The population of some countries is less than the number of mobile subscriptions. (Some people have multiple mobile phones.)
- Within 1 hour of a mobile search, action will be taken 70% of the time. (Ref-Mobile Marketer)
Your current customers and your future customers are using mobile every day. Mobile is not just here to stay, it’s taking over. If you haven’t already, you need to consider making Mobile Marketing a part of your overall marketing program and take advantage of this exploding market.
