Before the internet, when researching a topic, people would most often use an encyclopedia to find some content. They would start in the front with the broad index of topics and then go to the back for a more targeted areas. To find something specific in large print publications took a lot of time.
Today, instead of sorting through volumes of printed material to find the information we want, there is the internet. For the most part, the internet is all about content and can been viewed as a giant article directory. Google’s, or for that matter any search engine’s main purpose is to offer a fast and accurate system for us to locate what we are searching for.
Search Results Are Getting More Personalized
As time goes on, Google will test and tweak its’ search engine algorithm. The ultimate goal being to produce within milliseconds the most relevant results to our search and actually personalize it. This being based on our search and surfing habits along with our demographic. It’s all pretty amazing when you consider the billions upon billions of pieces of information that are put out on the internet daily.
Anyone that’s involved with SEO understands that one of the challenges to providing relevant search results by Google is the sorting out of duplicate content. Obviously, the quality of a search result is diminished if it returns a bunch of listings that all say the same thing.
It is important for Google to be able to determine the source of published material. An article’s author should get precedence above anybody else that re-publishes it. Rewarding the owner with higher ranking than a self-interested replicator is critical to the proper functioning of a search engine. Failure by Google’s algorithm to identify and reward quality material properly will cause a false search outcome.
Duplication And Poor Quality Are Being Targeted
Another big area of concern for Google is the content that resides in Article Directories. There are a two major issues. The first issue has to do with duplication and the second issue involves poor quality.
Article creators many times utilize several article directories after publishing on their own sites. Usually they are looking to get back links or maybe appeal to niche syndicators. In any case, the content is duplicated. Often, if you search for unique content in an article directory, you will find something that reads very poorly. In most cases this is the result of content that has been mechanically spun.
It is in Google’s best interest to keep pursuing the goal of improving the content quality on the web. Therefore, areas like Article Directories that regularly house duplicate or poor quality content are not going to receive favorable rankings. Be prepared to re-evaluate your approach if this is a major part of your content publishing process.