How to use organic listings to Advertise on Google
Advertising on Google is powerful. If you ask anyone who promotes a business, using the Internet, the majority will tell you that advertising on Google is paramount to the success of their business. This does not mean that there are not other alternatives that will also work, to an extent, but the truth of the matter is that advertising on Google reigns supreme.
Google is the ultimate source of niche targeted website visitors. When compared to Yahoo and Bing, Google is the big dog in the yard. The others don’t even come close to seeing the amount of traffic volume generated through Google everyday. This is why knowing how to plug into organic advertising on Google is so important.
Here are 5 Tips For Effective Organic Advertising On Google:
1.) Optimize And Update Your Blog Or Website: If you want a consistent flow niche targeted traffic from Google then it’s important to optimize your content and keep it current. Optimizing your content includes getting your keyword density within the right parameters (2 to 4% is ideal), adding alt tags to your images and utilizing no follow tags strategically to build page rank.
2.) WordPress Software: Based on our testing we have found that WordPress makes it as easy to reach niche traffic for the purposes of advertising on Google. Purchase a domain name, buy a web hosting account and install WordPress and you’re in business. Add to that a couple of key plug-ins like SEO Pressor, All In One SEO and the necessary Google tools (analytics and xml sitemap) and you have the foundation to create a content rich environment that Google will fall in love with. Set your permalinks to your main keyword or key phrase when creating posts and pages as well.
3.) Titles, Tags and Descriptions: All In One SEO allows you to give each individual blog post its own title, description and key tags. Use your keyword or key phrase in the title and once in the description as well. Create titles and descriptions that are catchy and edgy… something that will stand out on the page where it’s listed. Offer incentives and/or discounts in your descriptions for increased CTR.
4.) Link Building: Once you have created and properly optimized your content then the process of link building begins. Building back links will push your blog posts to the front page of Google. Keyword selection will determine how fast you get where you want to go. SEO experts, across the board, offer different theories as to how much time it will take based on competition, search volume, etc. Our philosophy is find a keyword in decent traffic… a keyword that works for your niche and go for it. Doing the right things, you will get there! Great resources for link building include EzArticleLink, Social Monkee and Automatic Backlink Creator.
5.) List Building: There’s no sense is losing that Google traffic once you plug into it. One of the best ways to keep your traffic coming back and generate repeat business, through your blog or website, is to offer a free incentive for the purposes of building a list. Some bloggers and marketers utilize newsletters, but we have found that incentive based lists generate better results. Building a list gives you the opportunity to continue the marketing process with prospective clients as well as keep them informed regarding specials, discounts, news, blog updates, etc. Using an auto responder you are able to automate the process of marketing plus broadcast message as needed. If you aren’t currently using an auto responder, try Traffic Wave For 30 Days Free.
Advertising on Google, for many business owners, has been a challenge. In fact, there are many who have written off search engine marketing and Advertising on Google simply because they think it’s something out of their reach. That is not the case and we are happy to show you why. Click the home page tab (above) to register for a free, no hassle SEO evaluation and competitive analysis.
We look forward to working with you!
